9 - 17 October, 2021

Media resources

The media is a key source of information about mental health for the public, and research shows media coverage can influence public attitudes and perceptions of mental ill-health. We expect many incredible, informative and inclusive events and activities to occur in 2021 for Queensland Mental Health Week and hope Queensland media outlets will show their support by covering them.

To help media outlets report on QMHW, we have put together a Media Kit with key information on the awareness raising initiative, as well as tips for safe, responsible coverage.

The Media Kit points towards Mindframe as a key source for information on safe media reporting. The suite of Mindframe national guidelines were developed to support safe and accurate media reporting, portrayal and communication of suicide, mental ill-health and Alcohol and Other Drugs (AOD) to reduce stigma and encourage help-seeking behaviour.

2021 QMHW Media Kit

Reporting suicide and mental ill-health: A Mindframe resource for media professionals

‘Journalists and media staff as parents and carers’ factsheet by Emerging Minds